Project: Annual Full Belly 5K & Fun Run – Nashville, TN

My Role: Developed the 2025 Full Belly 5K & Fun Run’s visual identity system with guidance from Studio Delger’s creative director. Created a custom hand-drawn deer illustration, selected typography and color, and applied the design across event touchpoints, including yard signs, social media graphics, website banners, race bibs, and t-shirts, to ensure a cohesive campaign both in the park and online.